Aside from Volkswagen, BMW AG, Audi and Mercedes-Benz have also confirmed that China offers the best growth market for them. Germany luxury cars seem to be selling here better than anywhere else in the world. Just last April, Mercedes-Benz doubled its record sales with 11,300 vehicles sold. Meanwhile, BMW reported increased group sales, including ones for their Rolls Royce and Mini brands.
Last month, these BMW brands showed a 115% increase. Audi, which is currently taking the lead in China, also displayed a pretty impressive sales increase in China, with 61%, selling a total of 19,606 vehicles.
During the first trimester of 2010, Audi was able to sell over 71,000 vehicles. This is a gargantuan 71% sales increase compared to last year. While Mercedes-Benz doubled its sales over the same timeframe, it only sold half as many, with 35,400 vehicles.
Recently, Volkswagen made a $2-billion investment in China, probably riding the wave of good news. Their auto-investment in the country then amounted to $8 billion dollars. This is the biggest global car investment to date. While Volkswagen could hardly be considered a luxury car manufacturer, they reinforce the German car manufacturers’ success in the East.
Comparatively, the sales for luxury cars are shrinking in the Western hemisphere of the world. The sales in North America, because of the global recession, are still under repair. China’s better luck with the economy, though, just might provide enough financial fuel for these German luxury car makers. As long as China’s demand for luxury cars is up, these German auto giants have nothing to worry about.